You track ads in the Advanced section. The Advanced section in the left menu starts closed, so click the word Advanced to open it, then click Tracking.
There you'll find labeled fields for the IDs the ad platforms give you:
- Google Ads, plus its conversion label.
- Facebook, also called Meta.
- TikTok.
- Bing.
Paste the ID from the ad platform into its field and save. That lets the platform see which ad clicks turned into calls or form fills.
Usually the person running your ads asks for this and hands you the exact ID. You can also invite them to do it themselves. Add them on the Team tab with an admin role.
That tab also has custom code boxes. Leave those alone unless an expert is driving. The tab itself warns that a wrong paste can break your site.
Why this matters
These IDs tell your ad platform which clicks became real customers. That's how you learn which ads are worth the money and which aren't.
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