Look under Site Performance, near the top of the menu on the left.
Once your website is connected to Google, this page shows you:
- How many people visited, over time.
- What people typed into Google to find you.
- Which pages on your site people looked at most.
- A similar section for Bing, which is Microsoft's search engine.
If you'd rather see the quick version, your Dashboard shows a small traffic snapshot too.
If Site Performance looks empty, your site probably isn't connected to Google yet. There's a separate help article on connecting it.
Why this matters
Seeing your visitors tells you whether people are finding you and what they came looking for. That's real feedback, not a guess, about what's working.
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